Felix Bowyer · 26 May 2021
An Analysis of the Use of Behavioural Advertising Methods
This article explores and evaluates the impact of online behavioural advertising, and discusses how it is used by advertising networks to deliver suitable adverts using interest and content-based tags.
This piece, which marks the first published research by the IfDA, discusses the ethics of building profiles to target ads, and calls for further legislation to protect consumers from violations of their privacy. This research serves as a thorough rebuke of the exploitative practices of corporations and advertising networks, which seek to profit off users’ interests.